(Last Updated On: September 8, 2019)

Stove Kraft Ltd. is all set to hit the capital market very soon. So, we thought of sharing Stove Kraft IPO Review covering details about its listing, subscription and allotment. You’ll get a complete overview of the kitchen appliances giant and an in-depth analysis of its upcoming initial public offering.

STOVE KRAFT LIMITED: Company Overview

Incorporated as Stove Kraft Private Limited on June 28, 1999, the company was converted into a public limited company Stove Kraft Limited officially on August 13, 2018. The ISO 9001:2008 certified company is one of the leading brands of India for kitchen appliances, a dominant player in pressure cookers and a market leader in the sale of free standing hobs and cooktops.

The company is engaged in the manufacture and retail of a wide and diverse suite of kitchen solutions under “Pigeon” and “Gilma” brands. Further, it also proposes to commence manufacturing of kitchen solutions under the “BLACK+ DECKER” brand, covering the entire range of value, semi-premium and premium kitchen solutions.

Stove Kraft Limited does not have a holding company or any subsidiary.

Stove Kraft Limited: Products Offered

Stove Kraft Ltd. IPO Review

As of August 31, 2018, company’s “Pigeon” branded products contributed 81.61% to overall sales. Of course, the most popular brand! For fiscal year 2018 and 2017, “Pigeon” branded products contributed 86.89% and 86.86% to overall sales respectively. No doubt, it enjoys a leading position in the market for certain products such free standing hobs, cooktops, non-stick cookware, LPG gas stoves and induction cooktops.

Similarly, company’s “Gilma” branded products contributed 4.74% to overall sales “BLACK + DECKER” products contributed 0.88% to overall sales as of March 31, 2018.

The products currently offered under “Pigeon” brand are as follows:

CookwareCooktops and other kitchen solutionsSmall appliancesOther products
• Pressure cookers
• Titanium hard anodized cookware
• Wondercast cookware
• Non-stick cookware
• Electric rice cookers
• Pressure cookers
• Glass cooktops
• Stainless steel cooktops
• Induction cooktops
• Chimney
• Mixer Grinders
• Rice cookers
• Electric kettles
• Toasters
• Sandwich makers
• Knives
• Roti Makers
• Steam irons
• Juicers
• Food steamers
• Air fryers
• Electric grills
• Emergency Lamps
• Water bottles and flasks
• Aluminium ladders
• Cloth dryers
• Water heaters
• Dustbins
• Mops

Key Strengths of Stove Kraft

  1. You’ll get a one stop shop for kitchen solutions brands.
  2. There has been a boost in sales by 5crore LPG connections under Pradhan Mantri Ujjawla Yojna (PMUY).
  3. Focus on LED lighting products.

Key Risks of Stove Kraft

  1. Pigeon brand name is under litigation.
  2. Increasing competition from local brands.
  3. Negative cash flows in the past.

Stove Kraft Ltd.: Competitive Strengths

  1. Well-connected distribution network.
  2. Dedicated after sales network.
  3. A Strong manufacturing capability.
  4. Consistent focus on quality and innovation.
  5. Professional management with extensive experience.
  6. A Young and dynamic workforce.
  7. Strong and stable financial track record.
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Stove Kraft Ltd IPO review, pricing, allotment, subscription

Stove Kraft Ltd. Team 

Now, let’s gather some information about the Stove Kraft team, including its promoters, directors and its management.

Promoters

Rajendra Gandhi and Sunita Rajendra Gandhi are the promoters of the company.

#NameRoleAge(in yrs)No. of equity shares% of shareholding
1Rajendra GandhiPromoter5018,184,61973.57
2Sunita Rajendra GandhiPromoter47259,3001.05
  1. Rajendra Gandhi (DIN: 01646143), aged 50 years, is the Managing Director of the company. He is a resident Indian national and is a partner of Stovekraft India.
  1. Sunita Rajendra Gandhi (DIN: 01676100), aged 47 years, is a resident Indian national. She is not involved in the day to day management of the company and in any other venture. She is also not a director in the company.

Directors

The company has 6 directors mentioned in the table below.

#NameDesignationAge(in yrs)No. of equity shares% of shareholding
1Rajendra GandhiManaging Director5018,184,61973.57
2Neha GandhiExecutive Director251
3Bharat SinghNominee Director40
4Rajiv Mehta NitinbhaiNominee Director40
5Lakshmikant GuptaIndependent Director50
6Shubha Rao MayyaIndependent Director55
  1. Rajendra Gandhi is the Managing Director of our Company. He has cleared the S.S.L.C. examination conducted by the Karnataka Secondary Education Examination Board. He is the founder of the Company and has been on the Board since 1999. He has an experience of over 19 years and is involved in the day to day affairs of the Company.
  2. Neha Gandhi is an Executive Director of the Company. She holds a bachelor’s degree in business administration from Christ University, Bengaluru and has completed a post graduate certificate programme in sales and marketing management from. She has an experience of over two years of working with the Company.
  3. Bharat Singh is a nominee Director of SCI and SCI-GIH on the Board of the Company. He holds a bachelor’s degree in commerce from the University of Delhi and is a chartered accountant with the Institute of Chartered Accountants of India. He has previously worked as the chief financial officer of Ibibo Group private Limited and SBI Business Process Management Services Private Limited.
  4. Rajiv Mehta Nitinbhai is an Independent Director of the Company. He holds a bachelor’s degree in chemical engineering from University of Mumbai and master’s degree in science from University of Pennsylvania, and in business administration from INSEAD. He has previously served as the chief executive officer of Arvind Limited.
  5. Lakshmikant Gupta is also an Independent Director of the Company. He holds a bachelor’s degree in economics from Hans Raj College, University of Delhi and a post-graduate diploma in business management from Institute of Management Technology, Ghaziabad. He has previously been associated with Ibibo Group Pte Limited, Procter & Gamble Gulf FZE, LG Electronics India Private Limited and Girnar Software Private Limited.
  6. Shubha Rao Mayya is an Independent Director of the Company. She holds a bachelor’s degree in commerce from the University of Mumbai and is a chartered accountant with the Institute of Chartered Accountants of India. She has previously worked with ICICI Limited, ICICI Prudential Life Insurance Company Limited and Tata Consultancy Services Limited. She also serves as a Director on the board of Ace Manufacturing System limited.
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Stove Kraft Ltd. Management Team

The company has 4 key management personnel.

  1. Shashidhar SK is the Chief Financial Officer, Company Secretary and Compliance Officer of the Company. He holds a bachelor’s degree in commerce from Bangalore University. He is a Chartered Global Management Accountant (CGMA) and Fellow Chartered Management Accountant (FCMA) as certified by the Chartered Institute of Management Accountants(“CIMA”). He has over 25 years of experience in the corporate finance and corporate secretarial field.
  2. Venkitesh N. is the Head – Corporate Planning of the Company. He holds a bachelor’s degree in technology from University of Kerala. He has more than 25 years of experience in the manufacturing sector.
  3. Senthil Kumar R. is the Chief Operating Officer of the Company. He holds a bachelor’s degree in engineering from University of Madras. He has over 30 years of experience in manufacturing.
  4. Rohit Mago is the Chief Executive Officer of our Company’s manufacturing unit located at Baddi. He holds bachelor’s degree in science from Government Autonomous Science College, Jabalpur, a master’s degree in business administration from Rani Durgavati Vishwavidyalya and a post-graduate certificate inretail management from XLRI Jamshedpur. He has over 18 years of experience in various industries.

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Stove Kraft Financials

Stove Kraft: Summary of Assets and Liabilities (in Rs. Cr.)

ParticularsReferenceAs on 31.03.2018 As on 31.03.2017As on 31.03.2016As on 31.03.2015As on 31.03.2014
Assets
Total non-current asset1a197.47200.92207.98205.05178.26
Total current assets1b197.61152.15133.90144.72166.42
Total Assets1c=1a+1b395.08353.07341.88349.77344.68
Equity
Equity share capital2a18.9018.9018.9018.9018.90
Other equity2b-197.55-185.11-166.13-122.94-110.20
Equity attributable to owners of the Company2c=2a+2b-178.65-166.21-147.23-104.04-91.30
Non-controlling interests2d0.2140.2540.2760.2080.046
Total Equity2e=2c+2d-178.44-165.96-146.95-103.83-91.25
Liabilities
Total non-current liabilities3a329.54306.72285.53267.53254.58
Total current liabilities3b243.98212.31203.31186.08181.36
Total Liabilities3c=3a+3b573.52519.03488.84453.61435.94
Total Equity and Liabilities3d=2e+3c395.08353.07341.89349.78344.69
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Stove Kraft : Summary of Profit and Loss ( in Rs. Cr.)

ParticularsReferenceAs on 31.03.2018 As on 31.03.2017As on 31.03.2016As on 31.03.2015As on 31.03.2014
Income
Revenue from operations1a528.95515.03523.27504.16510.17
Other Income1b5.632.921.522.334.80
Total Income(top-line)1c=1a+1b534.59517.95524.79506.49514.97
Expenses
Total Expenses2a547.88536.92568.23517.39543.64
Profit/ Loss
Profit before tax3a-13.30-18.97-43.43-10.91-28.67
Tax3b-0.54-0.28-0.56-1.34-1.80
Profit After Tax(bottom -line)3c=3a+3b-12.76-18.69-42.87-9.57-26.87
Earnings Per Share
Basic in Rs.(Face value of Rs.10 each)3a-6.74-10.17-23.31-6.57-16.15
Diluted in Rs.(Face value of Rs.10 each)3b-6.74-10.17-23.31-6.57-16.15

Stove Kraft : Summary of Cash Flows ( in Rs. Cr.)

ParticularsReferenceAs on 31.03.2018 As on 31.03.2017As on 31.03.2016As on 31.03.2015As on 31.03.2014
Cash Flows
Net cash generated from operating activities1a11.3029.4819.3234.06-30.96
Net cash used in investing activities1b-6.15-4.73-12.80-13.02-49.15
Net cash used in financing activities1c-5.30-24.62-6.44-23.4280.13
Net Cash1d=1a+1b+1c-0.140.130.07-2.370.02

Stove Kraft IPO Objectives

  1. Repayment/pre-payment, in full or part, of certain borrowings availed by the Company.
  2. General Corporate Purposes.

Stovekraft IPO Dates & Price Band: Coming soon

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Stovekraft IPO Allotment & Listing: Coming soon

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